Research 

 
 

Peer-reviewed journal articles

Lund R & Greyser A.S. (2016) Corporate Sponsorship in Culture - A case of collaborative marketing by a global bank and a major art museum, Journal of Business and Policy Research, Vol. 11. No. 2., December 2016, Pages: 156 – 177 

Parsanezhad P, Tarandi V, Lund R (2016). Formalized requirements management in the briefing and design phase, A pivotal review of literature, Journal of Information Technology in Construction Vol. 21, pg. 272-291, http://www.itcon.org/2016/18

Lund, R. (2010) Co-creating value in sponsorship relations: the case of the Royal Swedish Opera. International Journal of Quality and Service Sciences, April 2010, vol. 2, no. 1. (Emerald)

Lund, R. (2006) Assessing Sponsorship through the Intellectual Capital Framework, Marketing Management Journal, Vol. 16, Issue 1, pp. 181 - 187.  

 

Harvard Business School Working Papers

Lund, R. & Greyser, S. “More effective sports sponsorship – combining and integrating key resources and capabilities of international sports events and their major sponsors” Harvard Business School Working Paper Series, No. 16-139, 2016. 

Lund, R. & Greyser, S. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper Series, No. 16-041, 2015. 

 

Books / Book chapters

Lund (2017) "Kreativa Hållbara Städer. Kultur och värdeskapande stadsbyggnad", Bostad 2.0 En bostad för alla. Rapport KTH. Forthcoming. 

Lund (2011), Leveraging Cooperative Strategy: Cases of Sports and Arts Sponsorship, Stockholm University, School of Business (PhD Dissertation). 

Lund, R. (2007) Värdet av kultursponsring. Kulturekonomi : Konsten att fånga osynliga värden, Ayata, Binnaz (ed.). s. 29-44., Studentlitteratur

 

Conference Papers

Lund R. & Greyser S. (2017) Cooperative Strategies in Major Sports Event Sponsorship from a Rights-holders Perspective, American Marketing Association, August 2017 San Francisco Competitive paper in Proceeding

Lund R. (2016) Corporate philanthropy in culture – relationship building and institutional branding through a corporate foundation, a case study, Academy of Marketing Conference 2016, Newcastle, Proceedings

Lund R. & Greyser S. (2016) More effective sports sponsorship – combining and integrating key resources and capabilities of international sports events and their major sponsors, Academy of Marketing Science 19th World Marketing Congress, July 2016 Paris proceedings

Lund R. & Greyser S. (2016) Cultural sponsorship as a partnership - a case study of resource integration and collaborative marketing strategy, EURAM conference, June 2016 Paris, Proceedings

Lund R. & Greyser S. (2016) Strategic sports sponsorship – a service and relationship management perspective, 20th CBIM Academic Workshop, July 2016 Bilbao

Lund R. & Greyser S. (2016) Co-creating strategic resources through cultural sponsorship, 20th CBIM Academic Workshop, July 2016 Bilbao

Lund, R. & Greyser S. (2015) Differentiating services through arts and culture – a case from the financial services industry, The 2015 Naples Forum on Service: Service-Dominant Logic, Service Science, and Network Theory, EIASM, Naples

Lund, R. (2014) ”Private Banking and Art – Relationship Building and Cross Cultural Marketing: A Case study” World Business and Social Science Research Conference, April 2014 Paris (Best paper award)

Lund, R. (2014) ”International Co-Marketing Partnerships Critical Factors and Capabilities. A Case Study From The Sports Industry ISMB Academic conference, San Fransisco

Lund, R. (2014) Culture led place marketing, Academy of Marketing Conference proceedings, 2014

Lund, R. (2013) Managing Sport Sponsorship Programs: An Inter-organizational Assessment Framework AMA Summer Educators' Conference, San Fransisco, Proceedings; 2013, Vol. 24, p326

Lund, R. (2011) Leveraging Cooperative Strategy: Cases of Sports and Arts Sponsorship. The 2011 Naples Forum on Service: Service-Dominant Logic, Service Science, and Network Theory, EIASM, Capri, June.

Lund, R. (2011) Integrating sponsorship in large scale sports events the case of UEFA. EURAM 2011, Tallin.

Lund, R. (2010) Creating value in sponsorship relations. EURAM 2010, Rome.

Lund, R. (2009) Inter-organizational dynamics in sponsorship alliances: the case of the Royal Swedish Opera. The 2009 Naples Forum on Service: Service-Dominant Logic, Service Science, and Network Theory, EIASM, Capri, June.

Lund, R. (2009) Intellectual Capital in Sport Organizations - a Sponsorship Perspective. Workshop on visualizing, measuring and managing intangibles and intellectual capital, EIASM, Dresden, October.

Lund, R. (2005) Spin-off effects from integrating sponsorship in the management control system. A balanced view on sponsorship metrics. Peer-reviewed proceedings of Marketing Management Association Spring Conference 2005, Chicago, March, 2005. (Best paper award)

Lund, R. (2003) Developments in the Swedish Sports Sponsorship Arena . Proceedings from the European Association of Sport Management Conference, Stockholm, September 2003.

 

Business magazines

Lund, R. (2004) Framtiden inom svensk Sports Management, Eventertain

Lund, R. (2004) Från slum till trendkvarter genom Camilla Goddards Arts Consulting, Eventertain
Lund, R. (2003), Välgörenhet inte nog - Ärligt engagemang krävs för att skapa trovärdighet, Resumé
Lund, R. (2003), Vad säger forskarna Rami Olkkonen och Tony Meenaghan om sponsringens utveckling? SponsorWorld
Lund, R. (2003), Framtidens köpare vägrar matas med reklam, Resumé, nr 20 (maj)
Lund, R. (2003) 8 av 10 företag vågar inte mäta sponsoreffekten, Resumé, nr 20 (maj)
Lund, R. (2003), Sponsorerna kräver klirr i kassan Eventertain, nr 1
Lund, R., Tartu, T. & Thorén, J. (2003), Sponsring borde få en ärlig chans i Guldäggssammanhang, Dagens Media, nr 7
Lund, R. (2003), Har vi kommit ett steg längre i förståelsen av sponsringens effekter? SponsorWorld
Lund, R. (2003), Kortsiktig sponsring ofta klubbarnas fel - rapport från ESMA kongressen SponsorWorld.
Lund, R. (2003), Global sponsring kräver lokal förankring, Eventertain.
Lund, R. (2003), V Festival ett nytt perspektiv på sponsring, Eventerain.
Lund, R. (2003), Sponsring av flygplatser och järnvägsstationer - HSBC, Eventertain.
Lund, R. (2003), Framtidens sponsring- rapport från SponsorWorld konferensen i London, Eventertain
Lund, R. (2003) Guerilla Marketing, Eventertain
Lund, R. (2002), Låt varumärket engagera istället för att avbryta, Eventertain, nr 5
Lund, R. (2002), Arsenals fans får unik VIP service via mobilen, Eventertain, nr 5..

 

Seminars

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