Harvard Business School Working Paper on UEFA Euro 2016 sponsorship program

"More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors." Harvard Business School Working Paper, No. 16-139, June 2016.

By Ragnar Lund (KTH) and Stephen Greyser (Harvard Business School)

 

 

Harvard Business School Working Paper on Guggenheim - UBS Co-operative sponsorship strategy

"Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.

by Ragnar Lund (KTH) and Stephen Greyser (Harvard Business School)